When Spanish entrepreneur Sergio Furio first became aware of the reality of borrowing money in Brazil — where unsecured consumer debt was common and interest rates could reach as high as 100% — he spotted an opportunity. Furio set out to democratize the Brazilian finance industry and bring liquidity to illiquid assets by making money available at sustainable rates to consumers through home equity and vehicle loans.
Creditas began partnering with establishment banks in 2012 to provide consumer loans but has since become an independent fintech platform with over 5,000 employees and a valuation of 4.8 billion USD. They have expanded operations into Mexico and Spain, offering home equity, automobile, and secured loans against employee salaries. Creditas also maintains a vehicle marketplace and provides secondary services like vehicle and home insurance.
When COVID-19 hit Brazil, Creditas were commissioning their newly constructed headquarters, onboarding new hires, and moving its existing workforce to the new space. Then they received instructions from the Brazilian government to send everybody home.